All of this has shifted business focus areas greatly.  Digital Security and Surveillance Systems.  Why?  Because everyone is stealing everything, from general merchandise to even the unthinkable like 55 gallon drums of cooking oil.

We hope to soon have staff dedicated to keeping you informed on at least a weekly basis in the near future.

You name it we can do it or probably already have experienced staff that does do it.

Until next time, enjoy life and technology.

Don’t get me wrong here, myspace is a great marketing tool, but only for social networking and secondary promotion purposes, not for representing a professional business.  Additional research has revealed that myspace seems to be the nest for lots of “foe” businesses, you know the kind where mommy and daddy pay for everything and “the so-called business” just gives the entitled off-spring something to do as their contribution to society.  Such businesses usually don’t bother with a real website.  If you think about it they have created their own unique alternate reality where their sales are thriving by networking with the other entitled off-spring.

I’m getting a bit off-track here.  Let’s get back into the purpose we are trying to stress here.  A unique domain name and website serve the purpose of representing the products or services of a business.

Find a web designer who charges a fair price.  The best way is to ask around and get a referral.

In the meantime, please educate yourself before trying to find someone to design  a website for your business with the following information:

Web Design

Search Engine

Search Engine Optimization

Pay Per Click

eCommerce

Keyword (search engine index term)

Meta Tags

Web Hosting

Domain Name Registrar

SERP

Asshat
Good luck in your journey.

The Whine

Economics, depression, it’s all very tiring.  Bail-outs, big players cashing out and corporate executives sitting in their plush penthouses with their platinum-plated ankle monitors.

Local judicial figures everywhere finally being judged for what they’ve done and hopefully being held accountable for it.

Did you notice that all of the underlings in all of the bad, all of the scams, all of the ponzi schemes are taking harder falls than those at the very top.  What goes up must come down, well I guess not all the way down.  The human ladders forming on the sinking ships if you know what I mean.

This is America, if you’ve got the money you can buy anything, even freedom.

The Wine

I was looking to our local wineries for some inspiration and came across NEPA Wine Country and found their site very helpful to my cause.

In the midst of an unraveling and seemingly civilized world I’m going to take sides with Mr.  Hemingway:

“Wine is the most civilized thing in the world.”
-Ernest Hemingway.

Twist, twist, twist - Squeek, squeek, pop!  How exquisite.

What are they talking about?  Where to start?

Let’s first define each term and then we will explain what each means and the responsibilities of each.

Domain Name - A symbolic representation of a numerically represented internet resource.  (example: Instead of typing 69.54.20.210 into your web browser you would type www.yourwebsitename.com.)

Registrar (domain name) - A domain name registrar is a company, accredited by Internet Corporation for Assigned Names and Numbers (ICANN) or by a national ccTLD authority, to register Internet domain names.

Registrant (domain name) - The authorized person(s), company, or entity which registers a domain name by means of an ICANN accredited registrar.  (example: Mr. Projanhoax goes to the GoDaddy.com or NetworkSolutions.com website and chooses to register “mypopularmagazine-its-mine-now.com.” Accordingly Mr. Projanhoax now owns the domain name “mypopularmagazine-its-mine-now.com” and is considered to be the legal registrant of the domain name.)

Hosting (domain name/website) - A computer server on the internet that serves web pages as they are requested by users web browsers.  This is the place where the files that make up your web site are stored.
Now, let’s put all of this together so we can understand the entire relationship.  Take a deep breath and pay close attention.

As an example we have a domain name of “mrsockssupply.com” that was registered with the registrar GoDaddy.com or NetworkSolutions.com and Mr. Builder is the legal registrant and has chosen XYZ Hosting & Design to provide hosting for his website.

Here is a simplified view of who does what in the above scenario:

Domain Name = mrsockssupply.com

Registrar = GoDaddy.com or NetworkSolutions.com

Registrant = Mr. Builder (He has FULL CONTROL of mrsockssupply.com and can point to whatever hosting server he wants at any time.  So if he no longer likes the hosting company he is using he is able to change that at any time.  He does not need the cooperation of the hosting company.)

Hosting = XYZ Hosting & Design (All they do is make a COPY of the website files available for serving.)

What can go wrong and how do I fix it?

Several things might happen and have happened with domain names throughout history.  The trouble is that most people lack the knowledge above to take an informed approach to solving whatever problem(s) they encounter.

The single most steadily growing problem is domain squatting or cyber-squatting. (The act of registering a unique domain name with the intention of  reselling it to the highest bidder, for leverage, or other malicious intent.)

So your company is finally ready for the internet and you stroll on over to GoDaddy.com or NetworkSolutions.com and to your dismay you discover that “FancyYellowPowerDrills.com” has already been registered to some shady marketing company you’ve never heard of.  What do you do?  The first and foremost savior is a legal trademark.  If your company has a legal trademark that was in existence prior to the registration date of the domain name in question you will in most cases be able to have your attorney send a cease-and-decist order citing infringement to the offending party politely requesting transfer of the domain name to your ownership immediately.  Sometimes all you have to do is contact the registrar (GoDaddy.com or NetworkSolutions.com for example) and explain to them the situation and they will usually have you file a request through some formal process often requiring a copy of your business license, personal identification, or other information and upon their finding will or will not transfer ownership of the domain name.

What if I have a website that I do not host and have not registered myself?

Step 1: You need to do a WHOIS lookup on the domain name/website name to determine who is the legal registrant and who is the ICANN registrar.  Hopefully you are listed as the REGISTRANT above all else. Being listed as the REGISTRANT will give you the full control that you need.  If you are NOT the REGISTRANT then you’ve got a problem, especially if you’ve fully paid for the website design.  Unfortunately as disguisting as it is, this is very common.  It is very commonly seen with shady marketing companies, they seem to do this all of the time but fail to tell their own clients what is really going on.  If you’ve fully paid for your design and other services as agreed you should definitely be listed as the REGISTRANT.  Most companies that register domain names on your behalf will or should typically transfer ownership of the domain name after services have been paid in full.  Remember not to take it out on the hosting company because they don’t control your domain name and do not have any responsibility to you unless you directly chose them, and even then they only bear the responsibility of providing hosting for your website files.  They can’t help you with your domain name dilemma.

Step 2: Find out who the HOST is by getting the DNS Server(s) from the WHOIS lookup in step 1.  At least you will know where your website files reside.

Step 3: Get yourself an attorney or other legal firm who understands all of these and get your problem taken care of.  If you and your representation feel that the current courts are going to be ignorant to technology then get a change of venue so a fair legal process can take place.

Ignorance is bliss.  Do your homework and make sure all parties, especially your legal team is well versed in the realm of domain names, registrars, registrants, and hosting or you’re for a lack of a better term “screwed.”

Good luck.

P.S. If you’re in this situation and are local to the Scranton/Wilkes-Barre/NEPA areas we would like to hear from you.  Feel free to fill out our inquiry form and tell us your story, maybe we can help you in some way.

If you do turn down the client you will save yourself and the client time that would have been ill spent.

The number one thing I always stress to every client is that no one can guarantee you will be number one in SERPs.  If your client does not have the budget to achieve reasonable results then it is not worth it.  It goes without saying that you must properly set each clients expectations since most think you might have a magic wand that make them number one.

We will do our best to optimize their website and it’s content to adhere to search engine standards which in turn will increase the probability that their website will be ranked efficiently and accordingly.

It really is true, you can get worms in your brain!

Check out this video:

Check back later for our next entry.  See you soon.